client success

Transforming a National Sales Team Through Modernizing CRM Solutions

There’s no doubt that the coronavirus pandemic has changed many aspects of everyday life. With social distancing protocols in place all over the world, the need for digital transformations has accelerated to a new level. 

Today we are pleased to share with you a featured client project which focuses on transforming a national sales team through modernizing CRM solutions for a major Consumer Goods client.

The Issue:

The existing CRM technology was ageing and was hindering growth opportunities. The evolving sales business of a major Consumer Goods client in the beverage industry needed to be modernized through digitization to meet the growth targets.

Our Approach:

First, we integrated and aligned a digitization strategy with the sales team, internal IT and the external CRM implementation vendor. We then selected and conducted a Proof-of-Concept on a new version of the CRM solution specialized for consumer goods. We used an integrated approach that combines digital strategy, business design, project management and people change management to ensure that digitization solution was implemented in an organized way and the sales team was able to maximize the ROI. 

The Outcome:

The full adoption of the new CRM solution by the sales team of 400+ members nationally. The consumer goods brand is well on its way to increased growth based on business targets, while still operating under the current business conditions!

Become Our Next Success Story! 

Our team at StrategicFront has developed a completely digital option for our clients to experience an automation garage session. This new virtual session provides our clients with initial collaboration with one of our experts along with personalized automation advice catered to your business and valuable strategies that you can implement right away.⁣ We encourage all of our clients to start with an automation garage session to initially meet with clients virtually and dig deeper into their needs. From there we continue to strategize and develop a plan of action with a timeline and end-goal.

At StrategicFront, we pride ourselves on working with clients in the following industries: financial services, retail, consumer goods, and professional services. From services including digital business automation to protect management consulting, we are here to help! Our company caters to businesses across Canada with support based in Toronto.

To sign up for an automation garage session please email us:

For more information about digital strategy, review this article published by Forbes. We can’t wait to hear from you and bring your business to the next level! 

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